Oscar Mayer to Give Away up to $1 Million in Hot Dogs To Celebrate Taste Test Victory; Chef Rocco DiSpirito Heats-Up Times Square Celebration to Kick-Off Giveaway
MADISON, Wis., May 20 /PRNewswire/ -- It's official! As compared to the leading beef franks, the best-tasting beef hot dog has a name; its O-S-C-A-R. That's right, Oscar Mayer Jumbo Beef Franks beat Ball Park(R) and Hebrew National(R) in a national taste test(1).
To celebrate the win and kick-off barbeque season, the Oscar Mayer brand will give away up to $1 million worth of hot dogs and let everyone in America in on the game on one very special day. On May 20, starting at 9 a.m. EDT, simply log on to OSCARMAYER.com for a free coupon for a whole pack of Oscar Mayer Jumbo Beef Franks. That's right, Oscar Mayer is giving away up to $1 million worth of hot dogs, while supplies last.
To help spread the word, the Oscar Mayer brand invited chef Rocco DiSpirito to host a pre-giveaway grill-out yesterday in Times Square. Flanked by the world famous Wienermobile vehicles, Rocco gave New Yorkers a taste of the dog that knocked the others out of the park and helped donate 20,000 hot dogs to Feeding America. Oscar Mayer has committed to donating a minimum of $100,000 worth of hot dogs to Feeding America(2) throughout summer.
The "Best In Taste" Dog
Oscar Mayer Jumbo Beef Franks are made with quality cuts of 100% pure beef to deliver a beefy, juicy hot dog with a taste the whole family will love. The brand also launched two new 'dogs' this season, Oscar Mayer Premium Beef & Cheddar Franks and Oscar Mayer Jalapeno & Cheddar Franks.
In Search of Our Best-Dressed Dog - All Summer Long
Although these beefy, juicy champs have little need for improvement, everyone has their favorite topping combination. Whether mustard only, pickle and ketchup, chili, cheese and onions or "the works," preferences differ from person to person and city to city.
To harness the passion for how Americans dress their 'dogs,' the Wienermobile vehicles are cruising the country asking hot dog fans how they'd top the best-tasting Oscar Mayer Jumbo Beef Franks. Those who visit Wienermobile events will get the chance to dress a larger-than-life Jumbo Beef Frank with their favorite topping combinations, and get their photo taken with their creation.
On-site, hot dog fans can also enter a sweepstakes(3) for a chance to win a Labor Day grill-out, complete with a visit from the Wienermobile, a top of the line grill and most importantly - bragging rights! Oscar Mayer Premium Beef Franks are available nationwide for a suggested retail price of $3.99. Visit OSCARMAYER.com for more information on Oscar Mayer Jumbo Beef Franks or the national taste test.
About Kraft Foods
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150 countries around the globe. Our 100,000 employees work tirelessly to make delicious foods consumers can feel good about. From American brand icons like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global powerhouse brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates, our brands deliver millions of smiles every day. Kraft Foods (NYSE: KFT) is the world's second largest food company with annual revenues of $42 billion. The company is a member of the Dow Jones Industrial Average, Standard & Poor's 500, the Dow Jones Sustainability Index and the Ethibel Sustainability Index.
(1) As compared to the leading beef franks of Ball Park and Hebrew
National brands
(2) Feeding America is the nation's leading domestic hunger-relief charity
(3) NO PURCHASE NECESSARY. See Official Rules posted at Kraft
Wienermobile vehicle events. Ends 8/3/09.
